LickiMats come in three designs, depending on how chunky the food is that you’re going to spread into it.

For yoghurt or Marmite, you’d want the Soother, for peanut butter the Buddy is more suitable, and for dog food, opt for the Playdate.

Licking for the food helps to soothe and calm your dog, so like the Snuffle Rug, it’s a great way to calm the Zoomies, or to just feed your dog his dinner in a novel way that’ll keep his brain working.

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